The Scout Guide Park City has an eye for businesses that do things differently. It's a publication built around places worth seeking out, the kind of shops, studios, and services that bring something real to this community.
So when a few of their featured businesses wanted advertising that matched that standard, something with more personality, more story, more visual impact than a standard shoot, they found their way to me.
Here's a look behind two of my favorites from The Scout Guide Park City, Vol. 7.
Chammomile: The White Barn, Park City
Chammomile is a women's boutique with a distinct sense of style, warm, feminine, and rooted in the beauty of this place. When we talked about what their image should feel like, the answer was clear: it needed to feel like them.
We shot at the iconic White Barn, one of those quietly beloved Park City landmarks that locals recognize immediately. I composited a sweeping chamomile flower mural directly onto the barn's white exterior, wrapping the building in oversized blooms that echoed the boutique's name and spirit. The result is part fashion editorial, part Park City love letter.
The brand name painted large across the barn. A woman in a gold metallic skirt and soft yellow cardigan standing easy on the grass. That warm Utah evening light. It felt effortless, which, as anyone who does this work knows, takes a lot of effort to achieve.
Cottonwood Cabinet Co: Above the Jordanelle
This one started with a concept that made me immediately say yes.
Cottonwood Cabinet Co builds beautiful, precision cabinetry, the kind of craftsmanship that belongs in homes people love. Their team is made up of real tradespeople: skilled, hardworking, proud of what they build. We wanted an image that honored that.
The reference was the iconic 1932 photograph Lunch Atop a Skyscraper, ironworkers perched casually on a steel beam high above New York City. We shot the entire Cottonwood team seated on a real steel beam inside their warehouse, then composited in a sweeping view of the Jordanelle Reservoir with Park City Mountain rising behind them.
Black and white. Cinematic. Eleven people on a beam above one of the most beautiful views in Utah.
It's not what you expect from a cabinet company ad. That's exactly the point.
Why This Kind of Work Matters
The businesses that come to me for this kind of work already understand something important: the image you put out into the world tells people who you are before they ever walk through your door.
A standard headshot or product photo says we exist. A composite says this is who we are.
The Scout Guide Park City gets that. So do the businesses they choose to feature. And I love getting to be the one who makes the image that says it.
If you're a local business thinking about advertising or brand imagery that actually stands out, I'd love to have that conversation. And if you'd like to see more of my portrait work, explore storytelling portraits for families or browse the full portrait gallery.
Creatively yours,
Dana